12 November 2014 - Gold’s Gym Indonesia’s effort in providing only the best service and fitness experience to all of its members has once again received national acknowledgment. After bringing home Top Brand Award 2014 earlier this year, Gold’s Gym Indonesia was presented yet another prestigious award – this time for our presence in the digital world. Gold’s Gym Indonesia brought home Top Performing Website Award in the Fitness Center category during the Digital Marketing Award conferment ceremony at Hotel Mulia Senayan, Jakarta.

Digital Marketing Award, which is given by Marketing magazine, Digital Marketing, and an independent survey institution, SurveyOne, is an award presented to brands that had shown incredible performance in the digital world. The digital world opens up innovative and exciting new possibilities in the world of marketing. Digital marketing is a thing of the future. In a way, this award is meant to give appreciation to pioneering and future-driven companies who have successfully utilized digital platform to take their business ahead.

The Digital Marketing Award has two categories awarding both top performing Website and the best Digital Product. For the “Website” award category, there are 62 categories based on type of business e.g. Fitness Center.

 
Heavy Internet users that has the capability to evaluate websites performance are chosen and were asked to assess the websites based on 6 aspects, content, context, connection, community, customization, and commerce, using likert scale (1 = strongly disagree, 5 = strongly agree). Websites that are awarded with Digital Marketing Award are those whose average scores are on the top two on its category.